Mystery
Shopper Program
Measuring customer satisfaction levels
is critical to success. One of the biggest challenges facing
the hospitality industry is taking great care of the customer
on a consistent basis.
An indifferent, perfunctory, or rude
service encounter can erode a customer's confidence in an
establishment and cost you future business . Even worse, poor
service may occur on a regular basis and you might never hear
about it or be able to correct it!
We all know what the weak economy, downsizing,
and the elimination of many mid-level management positions
has done to service businesses. It's become more and more
difficult to effectively train and monitor personnel. The
good news is that when management measures service and employee
performance on a regular basis, it can quickly identify weaknesses
and save hundreds of thousands of dollars in lost revenues
and payroll costs.
The goal of the mystery shopper program
is to measure performance and provide valuable information
to improve guest satisfaction. By highlighting deficiencies
and outlining areas that require attention, managers and staff
can correct these deficiencies to improve product, service
delivery, and ultimately guest satisfaction.
Are employees following established procedures
to provide the best products and services possible to increase
profits, please your customers, and keep them coming back?
If you're not sure, then you should consider implementing
a mystery shopper program.
Since 1986 Service
Reports Company has
helped some of the most respected names in the hotel and restaurant
industries do the following:
Assess
service & sanitation levels based upon established standards
of performance
Provide
a positive reinforcement tool for quality improvement
Pinpoint
ways for increasing profits and fulfilling customer needs
Help
deter theft & provide a review of revenue control procedures
Provide
regular, objective feedback from experienced professionals
Help
identify and reward outstanding employees
Enhance
training programs
Build
overall awareness of the importance of customer relations
Our shopper surveys are performed anonymously by experienced
industry professionals. We then conduct interviews with managers
and staff to summarize operational issues and concerns. Also,
our custom-designed reports incorporate your organization's
brand specific standards and utilize the latest computer technologies
to provide a prompt and accurate assessment of the guest experience.
Areas
evaluated in a typical shopper survey include:
| Phone Reservations (with tape
recording) |
Bellstand / Concierge |
| Guest Services |
Front Desk Check-in / Check-out |
| Sales & Catering (on-site or phone
inquiry) |
Restaurant |
| Room Service |
Special Activities |
| Bar / Lounge |
Housekeeping / Guest Room |
| Public Areas |
Safety / Security |
| Turn-Down |
Room Make-up |
| Special Requests |
Phone Service |
| Hotel Shuttle |
Exercise / Entertainment |
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